2x Consumer Products Growth Partners Closes Second Growth Fund Following Success of Debut Fund

2x Consumer Products Growth Partners (“2x Partners”) recently closed its second consumer products-focused growth equity fund. The firm’s second fund received commitments from nearly 90% of the limited partners in its debut fund and were joined by several prominent new investors. Returning and new LPs include:

  • Many current and former consumer products entrepreneurs and executives
  • Institutional investors
  • Large single- or multi-family offices in the US and Latin America
  • 2x Partners’ Industry Venture Partners Mark Baum, Bob Burke, Steve Hill, Shekhar Mitra, Bruce Nierenberg, Gil Pritchard, Don Roland and Tom Simone

Fund II will follow the same investment strategy as the firm’s first fund by partnering with rapidly growing consumer brands in the food, beverage, pet care, personal care and home care categories. Businesses are primarily within the $2-25 million revenue range.

2x Partners delivers superior returns by leveraging the firm’s unique operational expertise, which includes more than 400 years of cross-functional operating experience with industry leading consumer firms such as Kraft, Pepsi, Proctor & Gamble and Clorox, as well as with more than 100 emerging consumer brands. 2x Partners’ investment strategy has proven successful with 5 of its last 6 exits to strategic acquirers. Notable realized investments include MegaFood whole food supplements (acquired by Pharmavite), Orabrush innovative tongue cleaners (acquired by DenTek), Tasty Bite all-natural Indian and Pan-Asian foods (acquired by Kagome) and Wellness all-natural pet food (acquired by Berwind; pre-Fund I).

The 2x Partners team, led by Managing Partners Sharon Kieffer and Andy Whitman, is actively seeking new opportunities to partner with emerging CPG brands of the future. Visit www.2xpartners.com to learn more about 2x Partners and the firm’s partner companies.

107 thoughts on “2x Consumer Products Growth Partners Closes Second Growth Fund Following Success of Debut Fund”

  1. Attractive portion of content. I just stumbled upon your
    weblog and in accession capital to claim that I get in fact enjoyed account your weblog posts.
    Anyway I’ll be subscribing for your augment or even I achievement you get right of entry to
    persistently quickly.

  2. Good way of telling, and pleasant piece of writing to take data on the topic of my presentation subject, which i am going to deliver in academy.

  3. Wow that was odd. I just wrote an very long comment but after I clicked
    submit my comment didn’t appear. Grrrr… well I’m not writing all that over again.
    Anyways, just wanted to say fantastic blog!

  4. I’m impressed, I have to admit. Rarely do I come across
    a blog that’s both equally educative and entertaining,
    and without a doubt, you have hit the nail on the head.
    The issue is something that too few people are speaking intelligently about.
    I am very happy I stumbled across this in my hunt for something relating to
    this.

  5. you are in point of fact a excellent webmaster. The web site loading speed is incredible.
    It seems that you’re doing any distinctive trick.
    Furthermore, The contents are masterpiece. you’ve done a great activity on this topic!

  6. Just want to say your article is as astonishing.
    The clearness in your post is simply excellent and i can assume you are an expert on this subject.
    Fine with your permission let me to grab your feed to keep updated with forthcoming post.
    Thanks a million and please keep up the rewarding
    work.

  7. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for
    you? Plz reply as I’m looking to construct my own blog and would
    like to know where u got this from. appreciate it

  8. Hey I am so delighted I found your blog page, I really found you by error, while I was
    researching on Yahoo for something else, Anyhow I am here now and would just like to say thank you for
    a fantastic post and a all round entertaining blog (I
    also love the theme/design), I don’t have time to read
    it all at the moment but I have book-marked it and also added your RSS
    feeds, so when I have time I will be back to
    read a great deal more, Please do keep up the superb work.

  9. Write more, thats all I have to say. Literally, it seems as though you relied on the video to
    make your point. You clearly know what youre talking about,
    why waste your intelligence on just posting videos
    to your weblog when you could be giving us something
    enlightening to read?

  10. Hey there just wanted to give you a quick heads up.
    The text in your post seem to be running off the screen in Firefox.
    I’m not sure if this is a formatting issue or something to do with
    browser compatibility but I thought I’d post to let you
    know. The layout look great though! Hope you get the issue resolved soon. Kudos

  11. I’m not sure why but this weblog is loading extremely slow for me.
    Is anyone else having this issue or is it a problem on my end?
    I’ll check back later on and see if the problem still exists.

  12. ErvinVerd Colombia JeanetteI
    KristanAs Real Madrid FernLague
    NicoleDil Juventuss MicahXyu
    TreyCurts Everton Maximilia
    OctaviaPe Juventus MarcoRml
    DianneCar Olympique De Marseille RobertSin
    LutherMcm Bayern Munchen VirginiaA
    SerenaLin Mexico HildredHa
    MicheleBr Kroatien Georgiann
    ChasityFi West Ham United JacobTrip

  13. Mirror of oaths is standard vs gladiator beast, light imprisoning mirror is a must for lightsworn, and fairy wind is quite effective
    against royal oppression or even just inflict that extra bit of damage
    through for game. The JPCSP website also includes a forum for the JPCSP emulator
    so if you are having trouble with a particular game
    you should be able to find help here. Nevertheless,
    here’s a nice compilation of the most popular online Inuyasha
    games for kids and teens:.

  14. I have been browsing on-line greater than 3 hours lately, but I by no means discovered any attention-grabbing article like yours.
    It is beautiful value sufficient for me. In my
    view, if all website owners and bloggers made just right content as you did, the net shall be much more helpful than ever before.

  15. Hi there! I realize this is kind of off-topic however I had to ask.
    Does running a well-established blog such as yours require a large amount of work?
    I’m completely new to operating a blog but I do write in my diary every day.
    I’d like to start a blog so I can share my personal experience and
    feelings online. Please let me know if you have any
    ideas or tips for new aspiring bloggers. Appreciate it!

  16. I know this site offers quality depending posts and
    additional material, is there any other website which provides these kinds of stuff in quality?

  17. Terrific work! That is the kind of info that are meant to be shared around
    the web. Shame on Google for not positioning this submit upper!
    Come on over and talk over with my website . Thank you =)

  18. Hey I am so grateful I found your blog page, I really found you by accident, while I was browsing on Bing
    for something else, Regardless I am here now and would just like to say many thanks for a incredible post and a all round exciting blog (I also love
    the theme/design), I don’t have time to look over it all
    at the minute but I have book-marked it and also added your RSS feeds, so when I have time I will be back to read
    a great deal more, Please do keep up the awesome work.

  19. I believe what you posted was actually very reasonable. However, what about this?
    what if you added a little information? I mean, I
    don’t wish to tell you how to run your website, however what if you added a title to maybe grab folk’s attention? I mean 2x Consumer Products
    Growth Partners Closes Second Growth Fund Following Success of Debut Fund | 2x Partners is kinda
    boring. You ought to peek at Yahoo’s front
    page and note how they create article titles
    to get people to open the links. You might add a video
    or a related picture or two to grab people excited about everything’ve got to say.
    Just my opinion, it might bring your posts a little livelier.

  20. Great blog here! Also your website loads up very fast!
    What host are you using? Can I get your affiliate link
    to your host? I wish my web site loaded up as quickly
    as yours lol

  21. If you wish for to improve your knowledge only keep visiting this web site and be updated with the hottest news update posted here.

  22. Attractive section of content. I just stumbled upon your weblog and in accession capital
    to assert that I acquire actually enjoyed account your blog
    posts. Anyway I’ll be subscribing to your feeds and even I achievement you access
    consistently fast.

  23. Hello there, I found your web site via Google even as searching for a related matter, your site came up, it appears to
    be like great. I’ve bookmarked it in my google bookmarks.

    Hello there, just became alert to your weblog via
    Google, and located that it is really informative. I’m gonna watch out for
    brussels. I will appreciate in case you continue this in future.
    Lots of other folks will likely be benefited out of your writing.
    Cheers!

  24. Thank you for the good writeup. It in fact was a
    amusement account it. Look advanced to more added agreeable from you!
    However, how could we communicate?

  25. Hello There. I found your weblog using msn. This is a really smartly
    written article. I’ll make sure to bookmark it and return to read more of your helpful information. Thanks for the post.

    I will certainly return.

  26. Excellent blog here! Also your website a lot up very fast!
    What web host are you using? Can I get your affiliate link in your host?
    I desire my website loaded up as quickly as yours lol

  27. Hey there! I could have sworn I’ve been to this website before but after browsing through some of the post I realized it’s new
    to me. Anyways, I’m definitely delighted I found it and I’ll
    be book-marking and checking back often!

  28. Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She
    put the shell to her ear and screamed. There was a hermit crab inside and
    it pinched her ear. She never wants to go back! LoL I know this is entirely off
    topic but I had to tell someone!

  29. Pretty section of content. I just stumbled upon your web site and in accession capital to claim that I acquire actually loved
    account your weblog posts. Any way I’ll be subscribing for your feeds or even I achievement you get
    admission to consistently rapidly.

  30. Hey There. I found your weblog the usage of msn. This is an extremely neatly written article.
    I’ll make sure to bookmark it and come back to read more of your
    useful information. Thank you for the post. I will definitely return.

  31. Hello, Neat post. There’s a problem with your web site in internet explorer, might test this?
    IE still is the market chief and a large section of folks will
    omit your fantastic writing due to this problem.

  32. Just want to say your article is as amazing. The clearness in your publish is just cool
    and that i could suppose you are an expert on this subject.
    Fine along with your permission allow me to grasp your RSS feed to stay updated with drawing close post.
    Thank you 1,000,000 and please continue the gratifying work.

  33. Hello there! This post couldn’t be written any better!
    Reading this post reminds me of my good old room mate!

    He always kept talking about this. I will forward this
    write-up to him. Fairly certain he will have a good read.
    Thank you for sharing!

  34. Hmm is anyone else experiencing problems
    with the pictures on this blog loading? I’m trying to figure out if its a
    problem on my end or if it’s the blog. Any feedback would
    be greatly appreciated.

  35. It’s arduous to find educated people on this matter, but you sound like you already know what you’re speaking about! Thanks

  36. you are really a good webmaster. The web site loading velocity
    is amazing. It seems that you’re doing any distinctive trick.

    Also, The contents are masterwork. you have performed a fantastic
    activity on this matter!

  37. Hiya! I simply would like to give a huge thumbs up for the great data you may have here on this post. I can be coming back to your weblog for extra soon.

  38. I’m curious to find out what blog platform you have been utilizing?

    I’m experiencing some minor security problems with my latest blog and I would like to find something more safe.
    Do you have any suggestions?

  39. Incredible! This blog looks exactly like my old one!
    It’s on a totally different topic but it has pretty much the same
    layout and design. Outstanding choice of colors!

  40. My brother recommended I might like this blog.

    He was totally right. This post actually made my day.
    You cann’t imagine just how much time I had spent for
    this information! Thanks!

  41. I have been surfing online more than 3 hours today, yet I never found
    any interesting article like yours. It’s pretty worth enough for me.

    In my opinion, if all webmasters and bloggers made good content as you
    did, the net will be much more useful than ever before.

  42. Hi there! I’m at work browsing your blog from my new
    apple iphone! Just wanted to say I love reading your blog
    and look forward to all your posts! Keep up the excellent work!

  43. Nice blog here! Also your website loads up fast! What host are you using?
    Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours
    lol

  44. It’s nearly impossible to find educated people for this subject, however, you seem like you know what you’re talking about!
    Thanks

  45. Valuable info. Fortunate me I found your website by accident, and I’m stunned why this twist of fate did not took place earlier!
    I bookmarked it.

  46. Thanks for one’s marvelous posting! I seriously enjoyed reading it,
    you will be a great author. I will make sure to bookmark your blog and may come back from now on. I want to encourage you to definitely continue your great writing, have a nice afternoon!

  47. Nice post. I learn something totally new and challenging on sites I stumbleupon on a daily basis.

    It’s always helpful to read through content from other
    authors and practice a little something from other sites.

  48. Hello There. I discovered your weblog using msn. That is a
    very neatly written article. I’ll make sure to bookmark it and come back to
    learn extra of your helpful info. Thanks for the post.
    I will definitely comeback.

  49. I think everything said was very logical.
    However, think about this, what if you were to create a
    killer headline? I mean, I don’t wish to tell you how to run your blog, however what if you added a post title to maybe
    get a person’s attention? I mean 2x Consumer Products Growth Partners
    Closes Second Growth Fund Following Success of
    Debut Fund | 2x Partners is a little boring. You ought to look at Yahoo’s front page and watch how they create
    post titles to grab viewers to click. You might add a related video or
    a related picture or two to grab readers
    interested about everything’ve got to say. In my opinion, it would make your posts
    a little livelier.

  50. Heya i am for the primary time here. I found this board and I find It truly
    helpful & it helped me out a lot. I am hoping to present one thing again and help others such as you helped me.

  51. Its like you read my mind! You appear to know so much about this, like
    you wrote the book in it or something. I think that you could do with a few pics to drive the message home a little bit, but instead of
    that, this is magnificent blog. An excellent read.
    I’ll certainly be back.

  52. Have you ever considered about including a little bit more than just
    your articles? I mean, what you say is important and all.

    But imagine if you added some great pictures or videos to give your posts more, “pop”!
    Your content is excellent but with images and clips, this
    site could undeniably be one of the very best in its niche.

    Amazing blog!

  53. Fantastic blog! Do you have any recommendations for aspiring writers?
    I’m planning to start my own site soon but I’m a little lost on everything.

    Would you propose starting with a free platform like WordPress or go for a paid option? There are so
    many options out there that I’m totally overwhelmed ..
    Any recommendations? Many thanks!

  54. Undeniably believe that which you stated. Your favorite justification seemed to be at the web the easiest thing
    to be aware of. I say to you, I definitely get irked at the same time as other folks consider issues that they just don’t understand about.

    You controlled to hit the nail upon the highest and also outlined out the entire thing without having side
    effect , other people could take a signal. Will likely be back to get more.
    Thank you

  55. Great weblog here! Also your web site loads up very fast!
    What web host are you the usage of? Can I am getting your affiliate link to your host?
    I desire my website loaded up as quickly as
    yours lol

  56. Just desire to say your article is as astonishing. The clarity in your post is just great and i could assume you are an expert on this subject. Fine with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please carry on the enjoyable work.

  57. I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get setup?
    I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very web smart so I’m not 100% sure. Any recommendations or advice would be greatly appreciated.
    Many thanks

  58. Thank you for any other informative web site. The place else may just I am
    getting that kind of information written in such a perfect approach?

    I’ve a mission that I’m simply now operating on, and I’ve been on the glance out for such information.

  59. I’m not positive the place you’re getting your
    info, but good topic. I needs to spend some time finding out much
    more or working out more. Thanks for great info
    I was in search of this info for my mission.

  60. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three emails with the same comment.
    Is there any way you can remove me from that service?
    Thanks!

  61. I do not even understand how I ended up here, but I assumed this post was
    good. I don’t recognise who you are but definitely you are going to a well-known blogger if you aren’t already.
    Cheers!

  62. Howdy just wanted to give you a quick heads up. The text
    in your post seem to be running off the screen in Firefox.
    I’m not sure if this is a formatting issue or something to do with browser compatibility but I thought
    I’d post to let you know. The design and style look great though!

    Hope you get the issue fixed soon. Cheers

  63. With havin so much content and articles do you ever run into
    any problems of plagorism or copyright violation? My blog
    has a lot of completely unique content I’ve either created
    myself or outsourced but it looks like a lot of it is popping it up all over the
    web without my permission. Do you know any methods to
    help prevent content from being stolen? I’d definitely appreciate it.

Leave a Reply

Your email address will not be published.