2x Consumer Products Growth Partners Closes Second Growth Fund Following Success of Debut Fund

2x Consumer Products Growth Partners (“2x Partners”) recently closed its second consumer products-focused growth equity fund. The firm’s second fund received commitments from nearly 90% of the limited partners in its debut fund and were joined by several prominent new investors. Returning and new LPs include:

  • Many current and former consumer products entrepreneurs and executives
  • Institutional investors
  • Large single- or multi-family offices in the US and Latin America
  • 2x Partners’ Industry Venture Partners Mark Baum, Bob Burke, Steve Hill, Shekhar Mitra, Bruce Nierenberg, Gil Pritchard, Don Roland and Tom Simone

Fund II will follow the same investment strategy as the firm’s first fund by partnering with rapidly growing consumer brands in the food, beverage, pet care, personal care and home care categories. Businesses are primarily within the $2-25 million revenue range.

2x Partners delivers superior returns by leveraging the firm’s unique operational expertise, which includes more than 400 years of cross-functional operating experience with industry leading consumer firms such as Kraft, Pepsi, Proctor & Gamble and Clorox, as well as with more than 100 emerging consumer brands. 2x Partners’ investment strategy has proven successful with 5 of its last 6 exits to strategic acquirers. Notable realized investments include MegaFood whole food supplements (acquired by Pharmavite), Orabrush innovative tongue cleaners (acquired by DenTek), Tasty Bite all-natural Indian and Pan-Asian foods (acquired by Kagome) and Wellness all-natural pet food (acquired by Berwind; pre-Fund I).

The 2x Partners team, led by Managing Partners Sharon Kieffer and Andy Whitman, is actively seeking new opportunities to partner with emerging CPG brands of the future. Visit www.2xpartners.com to learn more about 2x Partners and the firm’s partner companies.