Orabrush: USA Today named Product to Watch for 2012

Orabrush was named one of 10 new products to watch for in 2012 by USA Today.

Gosh, I’m smart.  That’s how the big consumer-packaged-goods players — from Procter & Gamble to Kraft to Kimberly-Clark — want you to feel about yourself for buying the new household products that they’ll be rolling out in 2012.

Some will try to make you feel smart for saving money. Some, for saving time. And some for being a tad ahead of the cultural curve. New products are the life blood of brands — making them even more crucial in a topsy-turvy economy. The goal in 2012 isn’t just to get you to buy the new product, but also to nudge you to very publicly gloat on Facebook, Twitter or YouTube about how savvy you were to make the purchase.

Not only is it free advertising, it’s the most effective kind. It’s where we increasingly go to find out about new products. The number of folks who turned to social media as a source to learn about new products more than doubled over just the past year — from 24% in 2010 to 49% in 2011, reports a new study by Sentient Decision Science for Schneider Public Relations.

“Smart is the ultimate weapon in social volleyball,” says trends spotter Marian Salzman. “It’s the new game people play, lobbing 140 characters here, there and everywhere.”

But the great race to catch the public’s fancy with a new food, drink or gadget will almost certainly have fewer entries next year. U.S. product introductions will likely shrink in 2012, projects Mintel, the research giant. They shrank in 2011, too, to about 37,600 vs. roughly 41,000 in 2010, Mintel reports.

In some cases, consumers will even be willing to spend more to get less. “But there must be a benefit that outweighs the ‘less-ness’ of the product,” says Lynn Dornblaser, new products guru at Mintel.

One thing’s for sure in 2012: Whatever you’re selling had better do what it claims to do. Or it’ll take social media heat.

The key trend-within-the-trend of 2012’s new products is this simple consumer demand of new product makers: Prove it. So says Dornblaser. “Companies must be crystal clear with consumers on everything,” she says.

At the same time, many products will continue to shrink. Companies can charge less for stripped-down products made with less material.

“Less is less,” says Tom Vierhile, innovation insights editor at Datamonitor, the research specialist.

Here are 10 key trends — and some products latching onto them — that appear to have potential to be hits in 2012:

//

#10:  Weird hygiene. We have gotten used to wacky whitening strips and flavored fluoride rinses. But does the thought of brushing your tongue sound icky?

Get ready to brush.

A tiny brand called Orabrush last year rolled out via social media and caught fire, convincing millions to buy its $4.99 tongue-cleaning brush. Now, in 2012, it’s rolling out a companion Orabrush Tongue Foam that uses natural enzymes to rid the mouth of bacteria — and bad breath.

See online at http://mediagallery.usatoday.com/Hot+products+and+marketing+trends+for+2012/G3190.

105 thoughts on “Orabrush: USA Today named Product to Watch for 2012”

  1. Ahaa, its good conversation on the topic of this article here at this blog,
    I have read all that, so at this time me also commenting here.

  2. Greetings! Very helpful advice in this particular post!
    It’s the little changes that produce the biggest changes. Thanks for sharing!

  3. Hi there! This article couldn�t be written much better!
    Looking through this article reminds me of my previous roommate!
    He always kept talking about this. I am going to forward this information to him.

    Pretty sure he’ll have a good read. Thanks for sharing!

  4. Hi there! This blog post could not be written any better!
    Looking through this article reminds me of my
    previous roommate! He continually kept talking
    about this. I am going to send this post to him. Fairly certain he will have a great read.

    I appreciate you for sharing!

  5. Greetings from Carolina! I’m bored at work so I decided to check
    out your blog on my iphone during lunch break. I really like the info you provide
    here and can’t wait to take a look when I get home.

    I’m shocked at how quick your blog loaded on my
    mobile .. I’m not even using WIFI, just 3G .. Anyhow, superb blog!

  6. What’s up i am kavin, its my first occasion to commenting anywhere, when i read this post
    i thought i could also create comment due to this sensible piece of writing.

  7. Greetings from Idaho! I’m bored to tears at work so I decided to browse your
    blog on my iphone during lunch break. I really like
    the knowledge you present here and can’t wait to take a look
    when I get home. I’m shocked at how fast your
    blog loaded on my phone .. I’m not even using WIFI, just 3G ..
    Anyhow, awesome site!

  8. I don’t even know how I ended up here, but I thought this post was good.
    I do not know who you are but certainly you’re going to a famous blogger if you
    aren’t already 😉 Cheers!

  9. I think other website proprietors should take this
    internet site as an model, very clean and wonderful
    user genial style and design.

  10. Nice post. I learn something new and challenging on websites I stumbleupon everyday.
    It will always be helpful to read articles from other writers and use something from their web sites.

  11. Its such as you learn my thoughts! You appear to
    know so much approximately this, such as you wrote the e-book in it or something.
    I feel that you could do with a few percent to force the message home a bit, however other than that, this is excellent blog.
    A fantastic read. I will definitely be back.

  12. Undeniably believe that which you said. Your favourite reason appeared to be
    on the web the simplest factor to take into accout of.
    I say to you, I certainly get annoyed whilst folks think about concerns that they plainly don’t recognise about.
    You managed to hit the nail upon the highest and also outlined out the whole thing with no need side-effects
    , folks could take a signal. Will probably be back
    to get more. Thank you

  13. You made some good points there. I checked on the web to
    find out more about the issue and found most people
    will go along with your views on this web site.

  14. Hello there! This post couldn�t be written any better! Looking through
    this post reminds me of my previous roommate! He constantly kept
    preaching about this. I am going to forward this article
    to him. Pretty sure he’s going to have a very good read.
    I appreciate you for sharing!

  15. JamieHoll Schweiz ChristinS
    ZakMercie Everton Albertina
    JocelynCo Schweiz RoxieElis
    WoodrowDy Schweiz CelsaUren
    PhillipTe Liverpool DarrenHou
    ErvinSex Brasilien ColetteGa
    ZeldaLuev Olympique De Marseille AlphonseI
    LucieCorr Schalke 04 WesleyPaq
    EdisonSpa Slovakien GeraldoHt
    StacieFlo England Georgiana

  16. t hurt to pay heavily for England football travel
    packages no matter what the outcome of the game may be.
    Without Beckham it was always going to be an uphill task for the Britons and
    with the sent off to Rooney, England hopes of winning the World Cup were also gone.
    Soccer players need to have enough stamina to sustain on the field for 90 minutes
    or even more with speed and short bursts of power.

  17. Howdy! Quick question that’s entirely off topic.
    Do you know how to make your site mobile friendly?

    My weblog looks weird when viewing from my apple iphone.
    I’m trying to find a template or plugin that might be able to fix this issue.

    If you have any suggestions, please share. With thanks!

  18. Howdy! This post could not be written much better!
    Looking at this post reminds me of my previous roommate!
    He constantly kept preaching about this. I am going to send this post to him.

    Fairly certain he will have a good read. Thank you for sharing!

  19. I do not even know how I ended up here, but I thought
    this post was great. I do not know who you are but certainly you are going to a famous blogger if you are not
    already 😉 Cheers!

  20. Hey there! Someone in my Myspace group shared this site with us
    so I came to check it out. I’m definitely loving the information. I’m bookmarking
    and will be tweeting this to my followers! Wonderful blog and excellent style and
    design.

  21. I visited multiple sites however the audio feature for audio songs
    existing at this web page is in fact fabulous.

  22. Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your point.
    You definitely know what youre talking about, why
    waste your intelligence on just posting videos to your site when you could
    be giving us something informative to read?

  23. My spouse and I stumbled over here different page and thought I might as
    well check things out. I like what I see so i am just following you.
    Look forward to going over your web page repeatedly.

  24. Generally I don’t read post on blogs, but I would like to say
    that this write-up very pressured me to try and do
    it! Your writing style has been amazed me. Thank you, very nice post.

  25. I’m extremely impressed with your writing skills as well as with the layout on your weblog.

    Is this a paid theme or did you customize it yourself? Either way keep up
    the excellent quality writing, it’s rare to see
    a great blog like this one these days.

  26. Having read this I thought it was very informative. I appreciate you spending some time and energy to put this informative article together.

    I once again find myself personally spending a lot of time
    both reading and commenting. But so what, it was still worth
    it!

  27. Do you mind if I quote a couple of your posts as long as I provide credit and sources back
    to your weblog? My website is in the exact same niche as yours and my visitors would genuinely
    benefit from a lot of the information you present here.
    Please let me know if this okay with you. Thanks a lot!

  28. What’s Taking place i am new to this, I stumbled upon this I’ve discovered It absolutely useful and it has aided me out loads.
    I’m hoping to contribute & help other users like its aided me.
    Great job.

  29. I just couldn’t leave your web site prior to suggesting that I really loved the standard
    information an individual supply for your visitors? Is
    going to be again continuously in order to investigate cross-check
    new posts

  30. It’s going to be ending of mine day, except before finish I am reading this impressive article to increase
    my know-how.

  31. Aw, this was an extremely good post. Taking a few minutes and
    actual effort to make a good article… but what can I say… I hesitate a whole lot
    and don’t seem to get nearly anything done.

  32. I believe everything wrote was very logical. However,
    what about this? suppose you were to write a awesome
    headline? I am not suggesting your content is not good,
    but suppose you added a title that makes people want more?
    I mean Orabrush: USA Today named Product to Watch for 2012 | 2x Partners is a
    little boring. You should peek at Yahoo’s front page and see how they create article titles to get viewers interested.
    You might add a related video or a related picture or two
    to get people interested about everything’ve written. Just my opinion, it would
    bring your posts a little bit more interesting.

  33. Hello! Someone in my Myspace group shared this site with us so I came to
    give it a look. I’m definitely enjoying the information. I’m bookmarking and
    will be tweeting this to my followers! Exceptional blog and superb design and style.

  34. Howdy! This post could not be written much better! Looking at this post
    reminds me of my previous roommate! He continually kept preaching about this.

    I am going to forward this post to him. Fairly
    certain he will have a great read. I appreciate you for
    sharing!

  35. Hmm is anyone else experiencing problems with the images on this blog loading?
    I’m trying to determine if its a problem on my end or if it’s the blog.

    Any suggestions would be greatly appreciated.

  36. You could certainly see your enthusiasm within the work you write.
    The world hopes for more passionate writers like you who are not afraid
    to say how they believe. At all times go after your heart.

  37. hey there and thank you for your info – I’ve certainly picked up anything new
    from right here. I did however expertise several technical issues using this website, as I experienced to reload the web site many times previous to I could get it to load
    properly. I had been wondering if your web hosting is OK?
    Not that I am complaining, but sluggish loading instances times will often affect your
    placement in google and could damage your
    high quality score if advertising and marketing with Adwords.
    Well I’m adding this RSS to my e-mail and can look out for much more of your respective intriguing content.

    Ensure that you update this again very soon.

  38. Hmm it looks like your site ate my first comment (it was extremely
    long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any points for novice blog writers? I’d really appreciate it.

  39. Greetings! Very useful advice within this post!
    It is the little changes which will make the greatest changes.
    Thanks for sharing!

  40. Greetings! I’ve been following your site for a while now and finally got the bravery to go ahead and give you a
    shout out from Austin Texas! Just wanted to mention keep up
    the great work!

  41. Ahaa, its pleasant dialogue regarding this piece of writing here at this webpage, I have read all that, so now me also commenting here.

  42. Hey! I know this is kinda off topic however I’d figured I’d ask.
    Would you be interested in exchanging links or maybe
    guest writing a blog post or vice-versa? My site goes over a lot of the same topics as yours and I feel we
    could greatly benefit from each other. If you happen to be interested feel free to shoot me an e-mail.
    I look forward to hearing from you! Terrific blog by the way!

  43. I’m not sure exactly why but this site is
    loading incredibly slow for me. Is anyone else having this issue or is it a problem on my
    end? I’ll check back later and see if the problem still exists.

  44. Great post. I was checking constantly this blog and I am impressed!
    Extremely helpful info specially the last part :) I care for such info a lot.

    I was seeking this certain info for a long time.
    Thank you and good luck.

  45. Great beat ! I wish to apprentice at the same time as you amend your web site, how could i
    subscribe for a weblog web site? The account helped me a applicable deal.
    I were a little bit acquainted of this your broadcast provided vivid clear idea

  46. certainly like your website but you need to take a look at the
    spelling on several of your posts. Several of them are rife with
    spelling problems and I find it very bothersome to inform the truth however I’ll certainly come again again.

  47. Greetings! This is my first comment here so I just wanted to
    give a quick shout out and say I genuinely enjoy reading your
    blog posts. Can you recommend any other blogs/websites/forums that cover the
    same subjects? Thanks a lot!

  48. Fantastic site you have here but I was wondering if you knew of any user discussion forums that cover the same topics talked about in this article?
    I’d really love to be a part of group where I can get feedback from other
    knowledgeable individuals that share the same interest.
    If you have any recommendations, please let me know.
    Cheers!

  49. An outstanding share! I’ve just forwarded this onto a colleague who was
    doing a little homework on this. And he actually ordered me lunch due to
    the fact that I stumbled upon it for him… lol. So allow me to reword this….
    Thank YOU for the meal!! But yeah, thanx for spending the time to discuss this issue here
    on your site.

  50. Very nice article and straight to the point. I am not
    sure if this is in fact the best place to ask but do you guys have any thoughts on where to employ some professional writers?
    Thanks in advance :)

  51. You really make it seem so easy with your presentation but I
    find this matter to be really something that I think I would never understand.
    It seems too complex and extremely broad for me. I am looking forward for
    your next post, I’ll try to get the hang of it!

  52. Greetings from Ohio! I’m bored to death at
    work so I decided to check out your blog on my iphone during lunch break.
    I really like the info you present here and can’t wait to take a look when I
    get home. I’m shocked at how quick your blog loaded
    on my cell phone .. I’m not even using WIFI, just 3G ..
    Anyhow, great blog!

  53. Excellent way of describing, and fastidious article to take
    information concerning my presentation focus, which i am
    going to present in institution of higher education.

  54. I loved as much as you will receive carried out
    right here. The sketch is attractive, your authored material stylish.
    nonetheless, you command get bought an edginess over that you wish be
    delivering the following. unwell unquestionably come further formerly again as exactly
    the same nearly very often inside case you shield this increase.

  55. Hi it’s me, I am also visiting this web site daily, this web site
    is actually fastidious and the people are truly sharing fastidious thoughts.

Leave a Reply

Your email address will not be published.