2x Partners: Concept Becomes Reality

In December 2009, we participated in BevNet LIVE – a fantastic forum for emerging beverage business entrepreneurs (and big company folks alike) – by giving a workshop on how to attract venture capital or private equity funding for their beverage businesses called “Show Me The Money – Financing Bootcamp for Founders”. We had a chance to meet many founders including brothers Mark and Jon Sider who were readily to launch a brand called Greater > Than. It was a concept at the time as they’d not yet done their first production run. Well, based on seeing their sampling van parked on a Chicago street corner, it’s great to see the concept become reality. www.drinkgt.com