January 12th, 2012
MegaFood was named one of the 5 brands to watch in 2012 by New Hope.
Naturally, supplement manufacturers don’t want to be left out of the action, so more and more are launching products derived from whole food ingredients that are as far away from synthetic nutrients as organic fruit is from Froot [...]
January 9th, 2012
Orabrush was named one of 10 new products to watch for in 2012 by USA Today.
Gosh, I’m smart. That’s how the big consumer-packaged-goods players — from Procter & Gamble to Kraft to Kimberly-Clark — want you to feel about yourself for buying the new household products that they’ll be rolling out in 2012.
Some will try [...]
January 5th, 2012
January 5, 2012 (Austin, TX and Chicago, IL) — Today, Beanitos brand bean chips announced a substantial investment by 2x Consumer Products Growth Partners (“2x Partners”) and Managing Partners Sharon Kieffer and Andy Whitman joined the company’s board of directors. In addition, Sweet Leaf Tea founder and former CEO Clayton Christopher has invested in Beanitos, [...]
December 12th, 2011
MegaFood and Innate Response Receive Investment and Support from 2x Consumer Products Growth Partners
Joins Majority Investor The Riverside Company in Backing Whole Food Nutritional Supplements Company
December 12, 2011 (Derry, NH and Chicago, IL) – The MegaFood and Innate Response brands of whole food nutritional supplements (owned by BioSan Laboratories, Inc.) have received an investment from [...]
October 25th, 2011
Nothing like loading up at Costco. Go Anderson.
October 10th, 2011
See gDiapers featured in TEDx presentation starting at the 15:30 mark.
October 7th, 2011
No time to scour natural-food stores and supermarkets for the very best buys? No worries. This year, Vegetarian Times staffers spent many an afternoon sipping, slurping, and nibbling our way down the aisles, sampling foods and ingredients old and new. We then nominated 114 products and asked you, our readers, to choose your [...]
October 3rd, 2011
Fortune’s editors have chosen gDiapers Co-Founder and President Kim Graham-Nye as one of the 2011 Fortune Most Powerful Women Entrepreneurs. Each year Fortune recognizes 10 female entrepreneurs who are extraordinary innovators, game-changers and groundbreakers whose startups generated $1 million to $25 million in annual revenue last year. See the article at [...]
October 2nd, 2011
A New Way to Walmart Shelves: Social Media
How Orabrush Bucked Traditional Model of Distribution, Then Marketing by Using Facebook and YouTube First
Getting a packaged-goods brand into Walmart or other national distribution may never quite be the same, as demonstrated by how a bootstrap marketer of tongue cleaners worked its way onto Walmart’s shelves using social [...]
September 23rd, 2011
By SARAH E. NEEDLEMAN
Can a YouTube video bring in big business? If it goes viral, it just might.
[See the video that started it all at http://www.youtube.com/watch?v=4oKYeWf3dPA].
On Tuesday, Provo, Utah-based Orabrush Inc. announced its flagship product – a tongue cleaner – would be carried in 3,500 of Wal-Mart Inc.’s 3,800 U.S. stores thanks to a [...]