Beanitos

BEAN-BASED SNACK CHIPS

Rush out and try Beanitos brand great tasting, healthy snack chips … delicious and innovative all-natural snacks centered on the powerfully nutritious yet humble legume. Beanitos is an Austin, Texas-based company, formed in 2009 by brothers Doug and Dave Foreman. These serial entrepreneurs previously founded and successfully sold the Guiltless Gourmet (the first baked tortilla chip), a revolutionary product that created a $500 million category. Learn more at www.Beanitos.com.

MegaFood & Innate Response

Whole Food Nutritional Supplements

To provide you with exceptional nourishment of the highest quality, our premium multi-vitamins are made with a full spectrum of fresh whole foods including farm fresh broccoli, carrots, oranges, Maine Wild Blueberries, Cape Cod Cranberries and pure nutritional yeast. We then carefully dry these foods into a nutrient-rich FoodState concentrate which delivers essential vitamins, minerals and life-enhancing phytonutrients. Emerging research continues to show that phytonutrients and other vital compounds delivered in food have an essential role in promoting our health and well-being for life. MegaFood (available in the Natural Channel) and Innate Response (sold in the Professional Channel) nutritional supplements deliver whole food nutrients which the body recognizes and assimilates as it would real food. Farm fresh supplements since 1973!

Orabrush

Tongue cleaner

Created by Dr. Bob in 2000, Orabrush is a patented, FDA approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the #1 tongue cleaner in the world as 80% to 90% of bad breath is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 50 million YouTube views and more than 300,000 Facebook fans, the brand has launched into 114 countries in the past year. Orabrush has the third most subscribed sponsor channel on YouTube and is rapidly expanding to retail to meet the needs of engaged consumers globally. Watch the videos or order your Orabrush at www.orabrush.com. or connect with us on www.YouTube.com/orabrush.

Tasty Bite

All-natural ethnic foods

Tasty Bite is the leading shelf-stable brand of Indian food in the United States and Australia. The brand is owned by Preferred Brands International, which was founded in 1995 and headquartered in Stamford, CT. Tasty Bite brings flavors from the world straight to consumers' kitchens with its all-natural entrée, simmer sauce, rice and meal inspiration offerings. Using the freshest ingredients, many of which are grown on the company's farm in India, Tasty Bite products offer a range of cuisine at good value. With products ready to eat in just 90 seconds, Tasty Bite offers the perfect meal-time solution for those looking for a well-spiced, flavorful ethnic-inspired meal experience. Tasty Bite was named one of India's "Best Companies to Work For" in 2009, Learn about all the delicious foods available at www.TastyBite.com.

gDiapers

eco-friendly diapers

Founded by parents Jason and Kimberley Graham-Nye, gDiapers is the original and leading earth-friendly hybrid diaper. The 'g' stands for genuine, green, global, gentle, grassroots and giggle. gDiapers provides parents with a diapering system that is good for babies, parents and the planet. Made of a cute and comfortable washable outer pant with a snap-in liner, our little gPants come in many fashionable styles and fun colors. Parents can choose to insert 100% biodegradable-certified diapers that are a plastic-free hybrid between cloth and disposable and has no elemental chlorine or perfumes. gDiapers can be disposed by flushing, composting or tossing and they'll break down in 50 to 150 days. gDiapers also offers a washable, reusable gCloth insert which requires no folding as it fits perfectly into little gPants.Visit www.gDiapers.com to learn about the most Earth-friendly diapers.

Wellness & Old Mother Hubbard

all-natural food for pets and all-natural dog treats*

Old Mother Hubbard, Inc. (currently WellPet LLC) is a recognized leader in the healthy and holistic pet food market with roots extending back to 1926. Old Mother Hubbard had built its reputation through an uncompromising commitment to pet nutrition, product quality and innovation. The Company's flagship products, Wellness pet foods and treats and Old Mother Hubbard dog biscuits and gourmet treats, redefined the super-premium, healthy pet food market by using human-grade formulas and proprietary baking processes to preserve nutritional value and provide superior palatability. The Company was acquired by the Berwind Corporation in July 2008.

Eagle

snacks*

Reserve Brands Inc. (Eagle snacks) re-launched the iconic brand leveraging its significant brand equity to develop a strong and growing distribution network and innovative, proven products selling successfully through multiple channels. By marketing high-quality, differentiated products like POPPERS and BURSTS and more recently CRUNCH-FUSED peanuts with innovative promotions designed to drive trial of "expandable consumable" snack products, Reserve Brands drove incremental sales volume and profits for its retail partners. Reserve Brands was led by a talented team of consumer products and snack industry veterans. Eagle was acquired by Vancouver-based Snack Alliance, Inc. in March of 2009.

 

*Investment made by principals predating current fund.