Our principals and industry venture partners have 350 years of combined experience, contacts and connections.

Mark Baum

Partner , MARCAT Group LLC

Consumer sales and marketing expert with intimate retailer/manufacturer relationships, including as former COO, Grocery Manufacturers Association and Managing Director, CPG Practice, Diamond Management & Technology Consultants.

Bob Burke

Principal, Natural Products Consulting Institute

Sought-after advisor and consultant to high growth companies leveraging his consulting experience since 1998 and previous 11 years leading sales and marketing at Stonyfield Farm to become the world's leading organic yogurt company.

Rachel Cullen

President, Ice Cream Division, Dean Foods and former COO, Orange Glo

Seasoned Kraft and Unilever executive who led the exponential growth of the OxiClean, Kaboom and OrangeGlo cleaning products and sale to Church & Dwight for $325 million. Expertise includes deep knowledge of building businesses via direct response television (DRTV).

Steve Hill

President, Black Flag Brands

Career household products executive with Clorox, Scotts and Spectrum Brands turned entrepreneur, having purchased and re-invigorated the Black Flag brand of insect control products.

Bruce Nierenberg

Founder & Former CEO, B.I.N. Sales and Marketing Inc

Veteran of the grocery and natural products industry having built the largest sales brokerage in the East. Acquired by Advantage Sales & Marketing. Early investor and partner to management in Glaceau Vitamin Water.

Tony Olson

Chairman & CEO, SPINS Inc.

Natural products industry veteran as leader of premier provider of industry reporting and consulting services and previously as a sales executive with Odwalla.

Barbara Pickens

President, Pickens & Company

Executive search consultant focused exclusively in the consumer products and retail industry.

Gil Pritchard

former President & CEO, Avalon Natural Products

Three-time growth-oriented leader with proven results growing Avalon and previously at nSpired Foods and Barbara's Bakery. Board of Directors of gDiapers.

Don Roland

Vice Chairman, Hess Printing Solutions

Savvy marketing services executive and member of The Printing Industry Hall of Fame. Former Chairman/CEO of Vertis Communications, the $1.5 billion industry leader that offers world-class consulting, creative, research, direct, media, technology and production services.

Tom Simone

Vice Chairman, United Natural Foods Inc. (UNFI)

Natural products and healthcare industry veteran since 1996 with UNFI, the country's largest wholesale distributor to natural and organic industry, and prior CEO of McKesson Drug Company, a large pharmaceutical wholesaler.

Greg Stahl

Managing Partner, BA Partners

Serial entrepreneur, investor and former CEO, Boca Burger (sold to Kraft in 2000) and Brooklyn Bagel Boys (purchased in 1993 by Maple Leaf Foods).