More Than Just An Investment Firm
Our firm was founded by consumer products industry veterans and former operators, not financial engineers or consultants.
We focus exclusively on emerging consumer brands, not any other industry or stage of business.
We leverage our 400+ years of collective experience to provide real operational expertise, valuable contacts and connections, in addition to capital to fuel growth.
Partnering with rapidly growing consumer brands with revenue generally between $2 million and $25 million
- Personal Care
- Home Care
- Pet Care
- Other Branded Consumer Products
Our team brings more than 400 years of collective operational experience in sales, marketing, supply chain and finance with both established and emerging brands. With this unique perspective we help early stage consumer businesses set the foundation for growth to become category creators, disruptors and leaders.
Big Brand Experience
Small Brand Experience
A Different Approach
Cross-functional expertise to help emerging brands become category leaders
Featured News View All News
Monday, January 14th, 2019
Sharon Kieffer of 2x Partners Gives Keynote Address Alongside Good Karma and Dean Foods at BevNET Live Winter 2018More...
Thursday, November 29th, 2018
Andy Whitman of 2x Partners Joined With SnackNation’s Brand Builder Podcast to Discuss “How, When and If to Raise Capital”More...
Monday, July 2nd, 2018
Dean Foods Becomes Majority Shareholder of Good KarmaMore...