KEYNOTE: Platforming A Business To Create Exponential Value
Andy Whitman, Managing Partner of 2x Consumer Products Growth Partners, will discuss how to build outsized value via Brand Platformation™. He will provide a roadmap for how you can think about building your brand into a powerful platform. Andy will share specific case study examples, including with regard to Good Karma (a leader in non-dairy beverages and yogurts that recently attracted an investment/distribution partnership with Dean Foods, the largest processor and direct-to-store distributor of dairy case products in the US). This keynote address is not to be missed.