Chris Hickey Joins D’s Naturals as CEO

2x Partners announced today:

We could not be more excited to have recently partnered with D to further accelerate growth of the innovative D’s Naturals products. The first step here was helping D to begin to build out the team with A+ talent like Chris Hickey. We are thrilled to welcome Chris to the No Cow revolution.

See a message that D recently shared with the team:

I’m excited to share that Chris Hickey has joined me as the CEO of D’s Naturals. As many of you know, I recently took in an investment from 2x Consumer Products Growth Partners and the 301 INC team at General Mills. A big part of that was to help with the things I couldn’t do entirely on my own, as I was practically operating as a one-man army. Bringing on someone as talented as Chris is just the first of many accomplishments we’ll have together, and allows me to finally focus on transitioning the company from a product to a platform. I’m pumped to be working alongside Chris, as we create a No Cow revolution!

About Chris:
Most recently, Chris was the CEO of The Isopure Company which he grew from $50MM to $100MM in 3 years and led a successful exit to Glanbia plc. Previous to that, Chris spent the last 12 years in the health and wellness space, having started his Marketing and General Management career at General Mills working on brands like Total cereal and Fiber One. Outside of his extremely successful track record, Chris brings along his electrifying passion and extreme grit, which are just a couple of the rare yet essential traits he possesses.

D Katz
Founder, D’s Naturals
513-404-6494 | |
1526 Blake Street, Suite 200, Denver, CO 80202


About D’s Naturals
Created by Daniel Katz at only 18-years old, D’s Naturals was founded on a mission to redefine natural nutrition with its line of plant-based foods designed to fuel an active lifestyle. Made with simple ingredients like brown rice and pea protein, No Cow protein bars and Fluffbutter protein-infused nut butters are vegan, non-GMO, and free of gluten, dairy, lactose and soy. Products are available nationally at Vitamin Shoppe, GNC, CVS, local fitness centers serviced by Europa Sports as well as on Amazon and the company website. To learn more please visit