December 3, 2007, Portland, OR – gDiapers, the earth-friendly hybrid diaper that you can flush, compost or toss, today announced a partnership with, and significant minority investment from, 2x Consumer Products Growth Partners of Chicago. Co-founders Jason and Kimberley Graham-Nye, CEO and President respectively, will work closely with the 2x Consumer Products Growth Partners team led by Managing Partner Andrew S. Whitman in building the business.
Last year alone, more than 18 billion diapers went into landfills across America, where they will not biodegrade for up to 500 years. Fifty million traditional disposable diapers are thrown out daily – approximately 35,000 diapers per minute! Environmentally friendly hybrid gDiapers consist of a stylish, breathable, washable outer ‘little g’ pant and a plastic-free ultra-absorbent refill that that will break down in 50 to 150 days. Environmentally concerned consumers and caring parents have embraced them, including opinion leaders such as actress Julia Roberts.
“gDiapers make for a happy baby and a happy planet. We’re Cradle to Cradle certified, which means that everything that goes into the refill is reabsorbed by the planet in a neutral or helpful way,” stated Jason Graham- Nye, CEO/dad and co-founder. “Also, being plastic-free means less diaper rash.”
“2x Consumer Products Growth Partners understands our commitment to a values-based business – one that looks after people, the planet and profits,” explained Kim Graham-Nye, President/mom and co-founder. “The unparalleled depth of experience in the industry will help gDiapers achieve our goals – business, social and environmental.”
“We review hundreds of opportunities among emerging branded consumer products companies, to identify highly differentiated businesses with significant growth potential,” commented Andy Whitman. “gDiapers has a consumer following the likes of which I’ve never seen before. They’ve created a game-changing product that can have significant impact on babies, parents and the planet. We’re proud to partner with and support Jason, Kim and the gDiapers team.”
As part of the new partnership, Whitman and Gil Pritchard, a 3-time industry CEO at Avalon Naturals, nSpired Foods and Barbara’s Bakery, have joined the gDiapers board of directors.
2x Consumer Products Growth Partners is joined in this Series B round by co-investor Golden Seeds, an angel investor group providing early stage and growth capital to women entrepreneurs across all sectors, plus current investors and manufacturing partner Principal Business Enterprises, Inc. The investment will be used to expand distribution, staff and products.