Investment Profile

2x Consumer Products Growth Partners joins with founders and management in emerging consumer products businesses capable of growing exponentially via an infusion of capital and operational expertise.

Our Focus:

  • Food
  • Beverage
  • Personal Care
  • Home Care
  • Pet Care
  • Other Branded Consumer Products

Growth Characteristics:

Due to our growth perspective, businesses are likely to have differentiated characteristics within:

  • Natural/Organic
  • Functional/Performance
  • Ethnic
  • Specialty/Premium


  • Generally with revenue between $2 million and $25 million
  • Growing rapidly
  • No pre-revenue businesses

Investment Criteria:

  • Founders or management seeking a partner, not just an investor
  • Powerful consumer positioning and product fulfillment
    • Sustainable point of difference built on trends, not fads
    • Unparalleled product efficacy and/or taste
  • Strong sense of in-market “proven-ness” based on consumer takeaway
  • Exponential growth history and future potential
  • Categories that immediately leverage our expertise
  • Attractive go-to-market approach and financial proposition

Flexible Structure:

  • Minority ownership stake as part of a partnership most common
  • Majority interest or complete buyout possible

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