2x Consumer Products Growth Partners joins with founders and management in emerging consumer products businesses capable of growing exponentially via an infusion of capital and operational expertise.

Our Focus:

Growth Characteristics:

Due to our growth perspective, businesses are likely to have differentiated characteristics within:

• Natural/Organic
• Functional/Performance
• Ethnic
• Specialty/Premium

Size/Revenue:

• Generally with revenue between $2 million and $25 million
• Growing rapidly
• No pre-revenue businesses

Investment Criteria:

• Founders or management seeking a partner, not just an investor
• Powerful consumer positioning and product fulfillment
  • Sustainable point of difference built on trends, not fads
  • Unparalleled product efficacy and/or taste
• Strong sense of in-market “proven-ness” based on consumer takeaway
• Exponential growth history and future potential
• Categories that immediately leverage our expertise
• Attractive go-to-market approach and financial proposition

Flexible Structure:

• Minority ownership stake as part of a partnership most common
• Majority interest or complete buyout possible