2x Consumer Products Growth Partners joins with founders and management in emerging consumer products businesses capable of growing exponentially via an infusion of capital and operational expertise.
Our Focus:
Food
Beverage
Personal Care
Home Care
Pet Care
Other Branded Consumer Products
Growth Characteristics:
Due to our growth perspective, businesses are likely to have differentiated characteristics within:
- Natural/Organic
- Functional/Performance
- Ethnic
- Specialty/Premium
Size/Revenue:
- Generally with revenue between $2 million and $25 million
- Growing rapidly
- No pre-revenue businesses
Investment Criteria:
- Founders or management seeking a partner, not just an investor
- Powerful consumer positioning and product fulfillment
- Sustainable point of difference built on trends, not fads
- Unparalleled product efficacy and/or taste
- Strong sense of in-market “proven-ness” based on consumer takeaway
- Exponential growth history and future potential
- Categories that immediately leverage our expertise
- Attractive go-to-market approach and financial proposition
Flexible Structure:
- Minority ownership stake as part of a partnership most common
- Majority interest or complete buyout possible