New York, NY (March 13, 2018) – Surratt Beauty, a luxury, color cosmetics brand created by visionary & celebrity makeup artist Troy Surratt, announced today that it has received an investment from 2x Consumer Products Growth Partners (2x Partners), a leading private equity investor in the emerging consumer products space, and AHR Growth Partners (AHR), an investor and advisor to emerging consumer brands.
Founded in 2013, Surratt Beauty is known for its high degree of artistry, continue reading »
KEYNOTE: Platforming A Business To Create Exponential Value
Andy Whitman, Managing Partner of 2x Consumer Products Growth Partners, will discuss how to build outsized value via Brand Platformation™. He will provide a roadmap for how you can think about building your brand into a powerful platform. Andy will share specific case study examples, including with regard to Good Karma (a leader in non-dairy beverages and yogurts that recently attracted an investment/distribution partnership with Dean Foods, continue reading »
Investment marks Dean Foods’ entrance into plant-based beverages category
DALLAS, Texas and BOULDER, Colorado – Dean Foods Company (NYSE: DF) today announced a minority investment and a distribution deal with Good Karma Foods, the leading producer of flaxseed-based milk and yogurt alternatives. The partnership with Dean Foods, a leading food and beverage company, will allow Good Karma to more quickly expand distribution across the U.S., as well as increase investments in brand building and product innovation. continue reading »
20-year-old Entrepreneur Creates Revolutionary Plant-Based Products & Attracts Prominent Private Equity and Strategic Investors
DENVER, CO (February 28, 2017) – D’s Naturals, creator of the innovative, low sugar plant-based No Cow protein bars and the low sugar protein-infused nut butters, Fluffbutter, today announced it has received a significant investment from 2x Consumer Products Growth Partners (2x Partners), a leading private equity investor in the emerging consumer products space, and 301 INC, the new business development and venturing unit of General Mills. continue reading »
Blue Dog Bakery Group, Inc. (“Blue Dog Bakery”) has received a substantial investment from 2x Consumer Products Growth Partners (“2x Partners”). Andrew Whitman, Managing Partner at 2x Partners, has joined the company’s board and will work closely with CEO Kyle Polanski and the management team to continue to build upon the success of the business. Eric Haddenhorst co-led the effort with Whitman and will be a Board Observer.
Based in Seattle, WA, continue reading »