Andy Whitman and Craig Bartlett share How to Optimize your Investment Pitch in the New Normal

Andy Whitman and Craig Bartlett discuss the essential components of a compelling investment pitch with Trishna Saigal (Founder of Down to Cook) and Pete Brennan (Co-Founder of Soñar Foods).  The group discusses the right metrics to highlight, how to adjust your message for the ongoing realities in the COVID-19 world and the skills that will help you stand out from the crowd and cut through the noise.

2x Consumer Products Growth Partners Invests in The Sill

2x Consumer Products Growth Partners has invested in The Sill, the leading digitally-native brand selling houseplants, pots and accessories. The Sill sells its curated products through its DTC website ( and company-owned retail stores. The Sill has built a large and loyal consumer base by designing its products to be stylish, “must have” home décor items and by empowering people to become “plant parents” through educational content on buying and caring for plants.  continue reading  »

Sharon Kieffer of 2x Partners Gives Keynote Address Alongside Good Karma and Dean Foods at BevNET Live Winter 2018

KEYNOTE: Steps to Strategic Investment with 2x Consumer Products Growth Partners, Good Karma and Dean Foods

Sharon Kieffer, Managing Partner of 2x Consumer Products Growth Partners, discussed Dean Foods’ multi-step investment in Good Karma at BevNET Live Winter 2018. Joining her were Doug Radi, CEO of Good Karma, and Alex Jacobs, VP of Corporate Development & Strategy at Dean Foods. They shed light on how 2x Partners and Good Karma partnered to build a strong foundation for the business and rapidly scale in order to attract strategic interest from Dean Foods. They also provided insight on how to ensure the right fit in potential partnerships and how to structure partnerships to ensure mutual alignment.