Sharon Kieffer of 2x Partners Gives Keynote Address Alongside Good Karma and Dean Foods at BevNET Live Winter 2018

KEYNOTE: Steps to Strategic Investment with 2x Consumer Products Growth Partners, Good Karma and Dean Foods
Sharon Kieffer, Managing Partner of 2x Consumer Products Growth Partners, discussed Dean Foods’ multi-step investment in Good Karma at BevNET Live Winter 2018. Joining her were Doug Radi, CEO of Good Karma, and Alex Jacobs, VP of Corporate Development & Strategy at Dean Foods. They shed light on how 2x Partners and Good Karma partnered to build a strong foundation for the business and rapidly scale in order to attract strategic interest from Dean Foods.  continue reading  »

Andy Whitman of 2x Partners Joined With SnackNation’s Brand Builder Podcast to Discuss “How, When and If to Raise Capital”

Andy Whitman, Managing Partner of 2x Consumer Products Growth Partners, discussed best practices in fundraising as part of a Founder Bootcamp Mini-Series on SnackNation’s Brand Builder podcast. Andy gave insight into the evolution of the emerging CPG brands space from his experience in the industry over the last two decades. He also breaks down what excites the 2x Partners team when evaluating potential brand partnerships and how 2x Partners’ model supports a unique approach to partnering with management teams.  continue reading  »

Dean Foods Becomes Majority Shareholder of Good Karma

Investment marks Dean Foods’ commitment to plant-based foods and beverages
DALLAS and BOULDER, Colo., July 2, 2018 /PRNewswire/ — Dean Foods Company (NYSE: DF) today announced it has increased its ownership percentage and taken a majority stake in Good Karma Foods, the leading brand of flaxseed-based milk and yogurt alternatives.
“Good Karma is a fast-growing brand that gets us back into the growing plant-based food and beverage category, making it an excellent addition to our portfolio,”  continue reading  »

2x Consumer Products Growth Partners and AHR Growth Partners Invest in Surratt Beauty

New York, NY (March 13, 2018) – Surratt Beauty, a luxury, color cosmetics brand created by visionary & celebrity makeup artist Troy Surratt, announced today that it has received an investment from 2x Consumer Products Growth Partners (2x Partners), a leading private equity investor in the emerging consumer products space, and AHR Growth Partners (AHR), an investor and advisor to emerging consumer brands.

Founded in 2013, Surratt Beauty is known for its high degree of artistry,  continue reading  »

Andy Whitman of 2x Consumer Products Growth Partners to Give Keynote Address at NOSH LIVE in New York on June 12, 2017

KEYNOTE:  Platforming A Business To Create Exponential Value
Andy Whitman, Managing Partner of 2x Consumer Products Growth Partners, will discuss how to build outsized value via Brand Platformation™.  He will provide a roadmap for how you can think about building your brand into a powerful platform.  Andy will share specific case study examples, including with regard to Good Karma (a leader in non-dairy beverages and yogurts that recently attracted an investment/distribution partnership with Dean Foods,  continue reading  »

Dean Foods and Good Karma Foods strike investment and distribution deal to accelerate brand growth

Investment marks Dean Foods’ entrance into plant-based beverages category
DALLAS, Texas and BOULDER, Colorado  – Dean Foods Company (NYSE: DF) today announced a minority investment and a distribution deal with Good Karma Foods, the leading producer of flaxseed-based milk and yogurt alternatives. The partnership with Dean Foods, a leading food and beverage company, will allow Good Karma to more quickly expand distribution across the U.S., as well as increase investments in brand building and product innovation.  continue reading  »

D’s Naturals Secures Investment from 2x Consumer Products Growth Partners and 301 Inc Venturing Unit at General Mills

20-year-old Entrepreneur Creates Revolutionary Plant-Based Products & Attracts Prominent Private Equity and Strategic Investors

DENVER, CO (February 28, 2017) – D’s Naturals, creator of the innovative, low sugar plant-based No Cow protein bars and the low sugar protein-infused nut butters, Fluffbutter, today announced it has received a significant investment from 2x Consumer Products Growth Partners (2x Partners), a leading private equity investor in the emerging consumer products space, and 301 INC, the new business development and venturing unit of General Mills.  continue reading  »