KEYNOTE: Steps to Strategic Investment with 2x Consumer Products Growth Partners, Good Karma and Dean Foods
Sharon Kieffer, Managing Partner of 2x Consumer Products Growth Partners, discussed Dean Foods’ multi-step investment in Good Karma at BevNET Live Winter 2018. Joining her were Doug Radi, CEO of Good Karma, and Alex Jacobs, VP of Corporate Development & Strategy at Dean Foods. They shed light on how 2x Partners and Good Karma partnered to build a strong foundation for the business and rapidly scale in order to attract strategic interest from Dean Foods. They also provided insight on how to ensure the right fit in potential partnerships and how to structure partnerships to ensure mutual alignment.